ASAHI MATCHA 30g
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ASAHI is one of Kyoto’s most celebrated matcha cultivars, prized for its creamy umami, refined sweetness, and quiet complexity in the Uji region.
Through traditional shading and meticulous craftsmanship, it develops a smooth, layered umami that unfolds gently across the palate.
Rather than sharp intensity, ASAHI expresses its depth through a creamy, rounded character, with mellow sweetness and a soft, graceful finish.
100% In House
Beyond Ceremonial Grade
There's no standard for "ceremonial" matcha — any matcha can wear the name.
Taste a matcha worth stopping for — one we searched out and chose for your moment of stillness.
THE FIRST PAUSE
After countless tastings, a question emerged.
Why is most matcha blended?
I began exploring single-cultivar matcha.
Each cultivar carried its own character.
And even within the same cultivar,
the expression changed from farm to farm.
SEEING DIFFERENTLY
That curiosity led me to the farmers.
As I visited farms across Kyoto,
listened to their stories, and experienced their craft firsthand,
I began to see matcha differently.
And in that shift,
I realized something simple:
awareness itself was the essence.
STILLNESS IN A BOWL
Tea begins with a pause.
The sound of water, the movement of the whisk,
the first sip—
these small moments slowly quiet the mind.
And when the noise fades,
we begin to notice the richness already present in everyday life.
This experience itself becomes ceremonial.
ACCESSORIES
Chawan Matcha Bowl - Raku ware - Oguro
