KIRARI31 MATCHA
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KIRARI31 represents a newer expression of Japanese matcha.
Developed by crossing Sakimidori and Saemidori — KIRARI31 was created to pursue even deeper umami with remarkable softness.
Cultivated by the same craftsmen behind NARINO, it feels brighter, cleaner, and more vibrant — balancing modern clarity with traditional depth.
Rather than nostalgia, KIRARI31 carries the feeling of where Japanese tea culture may be heading next.
The Brightest Green
BEYOND CEREMONIAL GRADE
THE FIRST PAUSE
After countless tastings, a question emerged.
Why are most matcha blends?
I began exploring single-cultivar matcha.
Each cultivar carried its own character.
And even within the same cultivar,
the expression changed from farm to farm.
SEEING DIFFERENTLY
That curiosity led me to the farmers.
As I visited farms across Kyoto,
listened to their stories, and experienced their craft firsthand,
I began to see matcha differently.
And in that shift,
I realized something simple:
awareness itself was the essence.
STILLNESS IN A BOWL
Tea begins with a pause.
The sound of water, the movement of the whisk,
the first sip—
these small moments slowly quiet the mind.
And when the noise fades,
we begin to notice the richness already present in everyday life.
This experience itself becomes ceremonial.
