ASAHI MATCHA

$69.00
$69.00
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UJI CLASSIC

ASAHI is one of Kyoto’s most celebrated matcha cultivars, carefully cultivated for depth, softness, and quiet complexity in Uji region.

Through traditional shading and meticulous craftsmanship, it develops a deeply layered character that unfolds slowly with each sip.

Rather than brightness or sharp intensity, ASAHI is defined by calm richness and lingering depth.
100% In House

100% In House

ASAHI is one of Uji’s most celebrated traditional cultivars.

Its gentle sweetness, deep umami, and quiet complexity have been treasured for generations.

To preserve that character, Hasegawa Ei Seichajo oversees every step themselves—from soil-making and cultivation to tea refining and stone milling.

The goal is not to create something new.

It is to protect something worth keeping.

Through six generations of care, the family continues to safeguard one of Uji’s classic expressions of matcha, ensuring that the character of ASAHI remains unchanged by time.

Journey #1

BEYOND CEREMONIAL GRADE

THE FIRST PAUSE

After countless tastings, a question emerged.

Why are most matcha blends?

I began exploring single-cultivar matcha.

Each cultivar carried its own character.

And even within the same cultivar,

the expression changed from farm to farm.

SEEING DIFFERENTLY

That curiosity led me to the farmers.

As I visited farms across Kyoto,

listened to their stories, and experienced their craft firsthand,

I began to see matcha differently.

And in that shift,

I realized something simple:

awareness itself was the essence.

STILLNESS IN A BOWL

Tea begins with a pause.

The sound of water, the movement of the whisk,

the first sip—

these small moments slowly quiet the mind.

And when the noise fades,

we begin to notice the richness already present in everyday life.

This experience itself becomes ceremonial.

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