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SAEMIDORI MATCHA

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PERFECTLY BALANCED

SAEMIDORI expresses a softer and more harmonious side of matcha.

Originally developed as a highly regarded early-harvest green tea cultivar, it is known for its low bitterness, smooth umami, sweetness, and exceptional balance.

Through careful refinement and deep dedication to tea-making, it develops quiet harmony and effortless depth.

EFFORTLESS HARMONY

EFFORTLESS HARMONY

The first time we met Uejima-san was at 10 p.m., beside the tencha oven.

After tasting an unforgettable bowl of matcha in Wazuka, we wanted to meet the person behind it. Without an appointment, we visited his home. His wife told us, “He may be at the tencha oven tonight.”

When we arrived, he was there, surrounded by steam, quietly finishing the tea late into the night.

What stayed with us was not only his technique, but his genuine love for tea. During the busiest season, his team works around the clock, keeping the tencha oven running 24 hours a day—steaming the leaves to stop oxidation, then drying them carefully through the night.

The harmony of Saemidori is not accidental. Behind its soft sweetness and balanced umami are fire, steam, sleepless nights, and the passion of a maker who truly loves tea.

Journey #1

BEYOND CEREMONIAL GRADE

THE FIRST PAUSE

After countless tastings, a question emerged.

Why are most matcha blends?

I began exploring single-cultivar matcha.

Each cultivar carried its own character.

And even within the same cultivar,

the expression changed from farm to farm.

SEEING DIFFERENTLY

That curiosity led me to the farmers.

As I visited farms across Kyoto,

listened to their stories, and experienced their craft firsthand,

I began to see matcha differently.

And in that shift,

I realized something simple:

awareness itself was the essence.

STILLNESS IN A BOWL

Tea begins with a pause.

The sound of water, the movement of the whisk,

the first sip—

these small moments slowly quiet the mind.

And when the noise fades,

we begin to notice the richness already present in everyday life.

This experience itself becomes ceremonial.

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