SAMIDORI MATCHA

$59.00
$59.00
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UNIQUELY WILD

Our SAMIDORI reveals a more untamed side of matcha.

Cultivated through a natural farming approach — without pesticides, fertilizers, or even compost — it expresses a character quite different from most modern interpretations of this cultivar.

Several teas produced by Kamo Shizen Nouen, the maker behind our SAMIDORI, were selected for Noma Kyoto by the world-renowned restaurant Noma.

Rather than softness or refinement alone, it is defined by raw intensity, earthy depth, and vivid character.
Just Like What Matcha Used To Be

Just Like What Matcha Used To Be

Our SAMIDORI carries the memory of traditional Uji matcha — less polished, more alive.

Its natural farming methods without pesticides, fertilizers, or compost are, in many ways, closer to how tea was once cultivated generations ago.

There is a rustic strength within its flavor, almost as if you can taste the mountain air and old tea houses of Kyoto.

Long before matcha became refined and elegant, tea was something grounding and energizing for monks and samurai alike. SAMIDORI reminds me of that era.

It is imperfect in the most beautiful way — vibrant, honest, and unforgettable.

Journey #1

BEYOND CEREMONIAL GRADE

THE FIRST PAUSE

After countless tastings, a question emerged.

Why are most matcha blends?

I began exploring single-cultivar matcha.

Each cultivar carried its own character.

And even within the same cultivar,

the expression changed from farm to farm.

SEEING DIFFERENTLY

That curiosity led me to the farmers.

As I visited farms across Kyoto,

listened to their stories, and experienced their craft firsthand,

I began to see matcha differently.

And in that shift,

I realized something simple:

awareness itself was the essence.

STILLNESS IN A BOWL

Tea begins with a pause.

The sound of water, the movement of the whisk,

the first sip—

these small moments slowly quiet the mind.

And when the noise fades,

we begin to notice the richness already present in everyday life.

This experience itself becomes ceremonial.

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